DEVELOPMENT OF MARKETING STRATEGIES FOR CONDUCTING ENTREPRENEURIAL ACTIVITY IN A COMPETITIVE ENVIRONMENT

Kutbitdinova Mokhigul Inoyatovna; Matrizayeva Dilaram Yusubayevna

DEVELOPMENT OF MARKETING STRATEGIES FOR CONDUCTING ENTREPRENEURIAL ACTIVITY IN A COMPETITIVE ENVIRONMENT

Authors

Kutbitdinova Mokhigul Inoyatovna Associate Professor of TDIU
Matrizayeva Dilaram Yusubayevna PhD Associate Professor

Keywords:

market economy, competition, business entities, marketing, strategic marketing, enterprise strategy, enterprise marketing strategy, marketing service, consumer value.

Abstract

The article examines the interdependence of the marketing strategy and marketing service of enterprises based on the concept of strategic marketing in the conditions of competition, and also focuses on the processes of creating an enterprise that has consumer value and adapts to the market.

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Published

2024-05-25

How to Cite

Kutbitdinova Mokhigul Inoyatovna, & Matrizayeva Dilaram Yusubayevna. (2024). DEVELOPMENT OF MARKETING STRATEGIES FOR CONDUCTING ENTREPRENEURIAL ACTIVITY IN A COMPETITIVE ENVIRONMENT. Open Access Repository, 10(5), 96–102. Retrieved from https://oarepo.org/index.php/oa/article/view/4168