EXPLORING CULTURAL VALUES: AN AXIOLOGICAL STUDY OF WESTERN AND EASTERN NARRATIVES

Abstract

This article discusses how cultural values shape social behavior in Western and Eastern societies by exploring their respective narratives through an axiological approach. Cultural values are shared beliefs and norms that govern social behavior in a particular group. Axiology is a philosophical discipline concerned with understanding and analyzing values and value systems. The narratives of Western and Eastern cultures, including myths, legends, stories, and other forms of cultural expression, provide insights into the cultural values that shape these societies. Western narratives emphasize individualism, progress, and rationality, while Eastern narratives emphasize collectivism, harmony, and spirituality. Understanding these cultural differences is important for communication styles, decision-making processes, and interpersonal relationships. An axiological analysis of Western and Eastern narratives provides valuable insights into the underlying values that shape these societies and highlights the importance of understanding and respecting cultural differences.